Social Media Demographics Help With Content Marketing Strategy

As Sales 2.0 becomes increasingly popular, Matt Laker hosted a call on content marketing strategy and social selling for Tribal Mastermind members. During the call, Matt pointed out that there is no point in creating a content marketing strategy without understanding which platforms will one use and to understand which platforms are essential – one needs to understand social media platform target demographics:

US Adults’ Social Platform Use, By Demographic Group

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