Spotify turns its personalization technology to podcasts with the launch of Your Daily Podcasts

Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new podcast playlist called Your Daily Podcasts, that allows users to discover new shows and keep up with their favorites. In other words, it’s a discovery mechanism for finding new podcasts — similar to how Discovery Weekly will recommend new music.

So What?
It’s worth it to move your podcasts from iTunes & SoundCloud to Spotify as well. Your content might be discovered organically – just like on YouTube.

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